Why Your Website Needs Great Photography

January 8, 2019     /

Why Your Website Needs Great Photography

When it comes to web content, using images is crucial to engage your visitors. In this article, we are going to take an in-depth look at the importance of great photography for your website.

Engaging and Memorable

According to several studies, people are 80 percent more likely to read content that contains images. Readers are also 64 percent more likely to remember what they read.

People prefer content with images because human beings find imagery easier to process, understand, and remember. The average person suffers from information overload and processes images much easier than text.

Creating high-quality visual content is, therefore, critical to ensure engagement and a solid marketing strategy.

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Affordable and Easy

Apart from having real benefits in terms marketing, adding high-quality photography to your website is also easy and affordable.

One of the significant developments in visual content marketing was the quality of smartphone cameras. If your budget doesn’t allow for high-end cameras or expensive photo shoots, search for smartphone photography hacks online.

With increasing internet speeds, you also don’t have to worry about high-resolution photography diminishing your website’s loading speed.

There is a wealth of information available online to help you take beautiful photos for your website. If you can’t afford expensive pictures, and you take some time to familiarize yourself with the art of photography, the free resources you have at your disposal will be sufficient.

Showcase Your Brand

Photography is one of the most effective ways to demonstrate your authenticity. One of the golden rules here is to stay away from stock photography and to create imagery that is closely related to your brand and the day-to-day of your business.

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Make sure that there is consistency between all the photos you include in your web content as well as in your business’s branding. The best way to establish consistency is with similarities in the subjects or styles of the photos.

By using photography to showcase your brand, you ensure that your website is professional, trustworthy, and memorable.

Search Engine Optimization (SEO) Benefits

Photographs that are interesting, appealing, and relevant are more engaging. Apart from having significant benefits in terms of conversion rate, search engines will also boost your website’s ranking on their results pages if proper alt tags are used.

Your visitors will also be more likely to share your content if it contains high-end photography. According to some analysts, you will see better results if you place an image after every 100 words.

Higher Conversion and Business Growth

If you have great photography on your website, people will be more likely to trust and process your content, share it on to their social media platforms, and, ultimately, take the desired action.

Having high-quality photos on your website will have a positive impact on your site traffic, engagement, and, ultimately, your income from your business.

Contact Ball Media Group

Ball Media Group offers extensive web design and hosting services. If you want to improve your website’s conversion rate and to rank on search engine results pages, we can help.

Contact us to discuss your web design needs.