Why You Need to Keep Your Website Fresh and Up to Date

February 19, 2019     / / / / /

Why You Need to Keep Your Website Fresh and Up to Date

Think a Good First Impression Doesn’t Matter?

Have you ever visited a website that looks like it hasn’t been updated since the 90s? How long did you stick around? What was your impression of the company? Chances are you left quickly, and you didn’t have much confidence that the business was reputable— and that’s why it’s so important to keep your website updated.

Why Do You Need to Update Your Website?

Aside from keeping up first impressions, your website is one of the most effective and affordable ways to market your business. It should always be relevant, fast, and safe. Updating your site on a regular basis will ensure that it performs well in all areas.

Appealing Design

Your website’s appearance is central to the way visitors will perceive your business. By staying on top of the latest design trends, you ensure that you put your products or services in a positive light and optimize your site’s conversion rate.

The design of your website should also be responsive on all devices, including tablets and mobile phones, to ensure that you don’t alienate a segment of your visitors.


Updating your website’s software regularly is also essential to prevent your site and email from being hacked. Additionally, make sure that you make use of the hosting services of a reputable company, for example, Ball Media Group.

Relevant Content

Adding content to your website on a regular basis will ensure that visitors perceive you as an authority in the industry. People will also be more inclined to visit your site regularly if it is a credible source of information.

Search Engine Optimization (SEO)

Updating your SEO is an integral part of refreshing your website. The first page of search engine results is your most valuable source of web traffic. However, SEO rules change regularly, and this can affect your site’s search ranking.

One of your objectives concerning SEO is relevance. Search engines want to show people the most valuable results for their search terms. Loading speed, responsiveness, and relevant information also contribute to your site’s ranking.

Apart from practicing good SEO and adding descriptions to all design elements, you should also reassess your existing content and update the underlying code of the website’s new design.


Your website should be easy to use. A visitor to your site shouldn’t feel overwhelmed or lost, as this could cause them to be more inclined to leave. To make navigation easier on smartphones and tablets, including a “hamburger menu,” a button with three lines that opens up full navigation options.

Also, keep an eye on any developments in technology that change the way people interact with your website. For example, touch screens encourage visitors to scroll down, so it is not as important to keep your content above the fold as it was a few years ago.

How Often Should You Refresh Your Website?

Update your SEO tactics, content, and website security at least once a month to ensure optimal safety, traffic, and relevance.

Do a website audit at least once a year and update your site’s navigation and design to ensure that you stay on top of the latest design trends.

If your site is more than five years old, you should seriously consider an overhaul to stay current with technology. Best practices, like the internet itself, are constantly evolving as are the devices that use it. You’re not still using that big old CRT monitor, are you?

What are the Budgeting Expectations?

The costs of keeping your website depend on the website consultant you use, the complexity of your site, your website code, and several other factors. To discuss your website updating strategy, contact Ball Media Group today.