The Changing World of Publishing a Book

January 18, 2018     /

Publishing a Book

Writing a book is something that very few people can do but the hardest part is getting it published. In the past, there was only one route to take if you wanted to get published, which was to submit a manuscript to an established publishing house. However, with modern technologies and services, nowadays a person has options to publishing a book. Here’s a look at how modern technologies have shaped publishing a book and what a writer can do to get the process started.

It Starts with the Publisher

When publishing a book, you must decide how you want to go about getting your book published. Do you want to go the traditional route, or do you want to publish the book yourself?

In the past, people had to rely on publishing houses because printing presses were expensive to operate. Publishers also took care of the additional labor of advertising and distributing copies of the book to booksellers.

Nowadays, a publishing house will take care of converting your manuscript into a digital format, editing, laying it out, designing a book jacket, preparing the publication launch, and so on. By going to a publishing house, you can sit back and let the publisher handle all the dealings for your book.

In return, you might be offered a contract. A contract entails that the publishers are buying the right to publish your book, and you will be paid in royalties depending on how your book sells.

Publishing with a Modern Twist

With modern technologies, including e-books, book design software, and more, authors now can have greater variety—and more budget-friendly options—in publishing a book. These new publishing developments are often more cost-effective and guarantee more agency for writers throughout the publishing process.

There are a variety of publishing opportunities that authors can take advantage of:

  • Print-on-demand: Some self-publishers work with the POD model or print-on-demand. This allows them to print only by order and allows them to save money in the process.
  • Vanity Publishing: A vanity publisher will generally publish anyone’s book if the client can afford it. However, none of the money spent is put towards editing, marketing, or promotions, only into printing and binding the books. Everything else is in the author’s hands, but on the plus side, authors retain all profits from the sales.
  • Subsidy Publishing: Similar to vanity publishers, is the subsidy publisher. The major difference between the two is that a portion of your money is put into editing, distributing, marketing, and warehousing your book. In this case, authors own the books until they’re sold. From there the author receives a royalty.
  • SelfPublishing: Requires the author to invest their money into creating, marketing, distributing, and warehousing their book. It takes up a significant amount of time, however, it is much more cost-effective than either subsidy or vanity publishing.

Picking the Preferred Medium

With either self-publishing or traditional publishing, you have the option to choose how your book goes to print. You can get it printed as a hardcopy, perfect boundor publish it as an e-book, audiobook, DVD, or CD. It all depends on which medium works best for your book.

Contact Ball Media Today!

At Ball Media, we specialize in a range of print and media services. Whether it’s collateral printing, media, market, trade displays, or web development, we have the tools to help you succeed and publish your book. Contact us today!