Logo Design and Branding

When someone asks about costs and options for Logo Design or Branding, we try to explain it as best as we can.

Logos are an animal all in their own. It all depends on budget and what is expected from the end client.

Some clients put a value on Logo and branding, and others simply do not. We have had customers spend thousands of dollars on it and feel like they got a good value, whereas others had a family member do it or we just randomly threw one together and they liked it the same as the client spending thousands.

Before I give any prices or options I would like to give some “real world” examples to put it in perspective ( or does it?)


Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed in 2008. The listed prices include a complete branding package.


Australia and New Zealand Banking
Group logo price tag: $15,000,000

New Zealand Banking Group logo was redesigned in 2009 ang.

Twitter logo price tag: $15

The Twitter logo was designed by Simon Oxley in 2009. It has recently been updatedtwitter

Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intactgoogle


For Logo design only,  there is 4 levels or options we can offer for those on a lower budget ,each are reflective of the number of concepts ,hours and designers used.

Level 1: Using junior design team members, 3 Logo ideas.

Level 2: Using junior/intermediate design team members, 3 Logo ideas.

Level 3: Using Intermediate design team members, 3 Logo ideas.

Level 4: Using Senior design team members, 3 Logo ideas.


Here are a few questions to assist us in giving the customer the best we can for the budget we have: