How to Create the Best Book Title to Sell More Books

July 12, 2018     / /

How the Best Book Title Sells More Books

You know you are a writer and you want to be a successful one at that.

The reality is though, that in order to sell more books, coming up with the best book title is imperative for your success. Of course your work needs to be good, but titles sell books and the title is the most important words the author can write. To put this into perspective, you could in theory have the best book written in the history of all books, but if your title is poor then no one is going to read it.

The truth is, you have just two seconds to grab the attention of the reader so you have got to make those two seconds count. And it is not just the readers you have to think about either. You have to make a title catchy enough for the editors, the publishers, the reviewers, the sales people and even the book store assistant to feature your book to actually take an interest in your book so you can get more sales.

Not only does a good book title sell more books, but it comes with a number of benefits. It helps the reader find your book, understand what they want, increase brand awareness and more.

In this guide, we have outlined how to come up with the best book title and factors you need to consider so you can sell more books today.

How to title a book

Unfortunately, there is no one-size-fits-all formula when it comes to deciding the title of your book.

This is mostly because there can’t be – after all, every author has different needs, desires and audiences. What there is though, are a factors that every writer needs to consider when deciding on their book title in order for it to sell. Depending on who the book is for and what it is about will determine the importance of each factor.

For example, a famous author will not need discoverability in the same way as a budding author because they have already established an audience.

So without further ado, here are some factors to consider to create more sales:


When creating the best book title, it is important that there is an element of intrigue to draw your readers in. The point of intrigue is to provoke interest and curiosity, to make the reader want to know more and ultimately buy the book. An author may even consider thinking about creating a great hook to intrigue their readers, as a hook makes the reader think “I need to buy this book”.

A good example of this would be Jeff Goins book title “Real Artist’s Don’t Starve”. The title implies that the meaning surrounding what it means to be an artist, i.e. “the starving artist” isn’t true, and the author implies that he knows why and what you can do to make sure you are paid for your artistic gifts.

This title is likely to draw the artist in to buy it, because it provoked their curiosity and it offers them a potential solution to their problem. However, there is a fine line with intrigue. If you focus too much on it, it can become a bit vague and lack the necessary information for the reader to understand what the book is about or who it is for.

If coming up with an intriguing title is something that you’d like to do but you are not sure how to go about it, Ball Media can handle it for you.


Discoverability refers to how easy it is for the reader to find the book so that the reader can find their work in the first place to purchase it. This is a particularly important factor to a new author because people need to know that they exist!

Discoverability means the title needs to be directly related to the content of the book, and the use of key words will improve the authors discoverability.

If the author is creating a nonfiction book, they need to understand what their target audience might type in find out more about their niche and create a title accordingly.

For example, an author in the pet training niche may want to include key words like “dog” or “training” in their title so their target audience (pet owners) can find it.

Learning how to do this effectively will have a profound effect on whether or not your book shows up on amazon. If the title is discoverable, amazon rewards you by putting it further up the list which will in turn improve sales.


How informative the title is refers to how much information is provided to allow the reader to know what the content of the book will involve. Does your title give the reader information about the content of the book? Is it obvious by the title what the book is about

As a non-fiction writer, it is absolutely essential that your book title is informative. A good example of this would be a “How To” books. They are clear on what and who they are for. This will help with sales, because people will buy purely based on accessibility.

If there is less work for the reader to figure out what the book is for and who it is for, the author is likely to sell more books.


Now you understand why a good book title sells more books, it’s time to decide.

Remember, once you have made this decision, there’s no going back! Changing a book title can lose traction at best and disastrous at worst.

We know this is a big decision, which is why we’re here to help. If you want a service that will not only help you create an awesome title for your book, Ball Media will take out all the hard work for you.

From book printing, to branding, marketing and more, Ball Media has got you covered. For more information, contact Ball Media today.