Many of you already read the 10 Shocking (But True) statistics about Display and Banner Ads, if you haven’t already here are they:

  1. Display ad viewability rates did not change between 2013 and 2014. (Source: comScore) – In US for example 54% of the display banners are unviewable or consumed by fraud views!
  2. The average click-through rate (CTR) of display ads across all formats and placements worldwide is 0.15% (Source: Display Benchmarks Tool) – with a major market like US with an average of 0.08%!
  3. Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair) – estimated to cost publishers nearly $22 billion during 2015. only!
  4. There are now 198 million active ad block users around the world. (Source: PageFair) – with very high percentage of internet users within US (15%) & Europe. While Google’s Chrome being the main player of ad block growth, Google main source of revenue is from Ads!
  5. A 2013 study revealed that 28% of respondents are trying to hide their activities from advertisers – second to hiding it from criminals & hackers! (Source: Pew Research Center) – with 64% of adult internet users in US clearing cookies (main source of display targeting) to hide their behavior.
  6. 87% of Americans are considering the number of irrelevant ads they are willing to see before they ignore a company completely (Source: InsightsOne study) – with 23% willing to do so after seeing one Ad & 43% willing to ignore that company after seeing two ads.
  7. A January 2014 study found that online visitors were far more likely to ignore online banner ads, social media ads & search engines ads – than if they were on traditional TV, radio and newspaper ads. (Source: Goo Technologies) – 82% are to ignore online ads while only 37% are to ignore the TV ones.
  8. About 40% of clicks on mobile ads are accidental or fraudulent. (Source: Slate) – known as the fat finger problem; assuming that engagements/sessions with the post-click content for less than 2 seconds, are accidental.
  9. 54% of users don’t click banner ads because they don’t trust them. (Source: BannerSnack)  – and 57% of users are afraid of receiving spam from advertisers or of getting a virus.
  10. 30% of internet users find display ads completely intrusive (Source: Adobe & PageFair) – 17% of are worried about thier privacy.