On-Demand printing has certainly become a clear advantage for book publishers.

The ability to print and bind books in smaller quantities and quicker turn around times is proving that book publishers do not need to commit to printing large volume runs through traditional offset methods anymore. Several of Ball Media’s long time customers have moved into the process of printing their titles in smaller quantities, in run sizes under 1,000 pieces and as small as 50.

Ball Media client and book publisher Jim Bennett is taking full advantage of the new technologies and digital print services. "On-demand digital printing has been an amazing advantage for our titles.  The quality of the printing, the lamination on the covers and the binding rivals traditional offset printing, you can’t even tell which was printed by which method."

Ball Media Vice President Darcy Scott says digital print technology is major breakthrough for smaller publishers.  "Our ability to print and perfect bind in as little as 2 days has been a huge advantage for publishers.  Now they can have stock fulfilled when they need it without having to print thousands of pieces of print at once.  It's a real step forward in terms of efficiency."

Ball Media recently completed another book in the popular Apollo Mission series, From Apollo 8 to Apollo 15.  The publisher of the NASA enthusiast collectors book experienced challenges maintaining stock with it retailers.  On-demand printing with quality that matches traditional offset printing allow the publisher to requests small quantities at a moments notice.  This "just in time" and 'just the right amount" strategy maximizes profit and minimizes the investment.  Resellers wait less time for stock and the publisher spends less to restock them.  It's a win/win for everyone in the supply chain.

On-demand printing is quickly changing the publishing business.  Find out how Ball Media's state-of-the-art digital print department and book publishing experience can help you to streamline your publishing process.

For more information about Ball Media's digital print or any of the growing list of marketing, media and print services, contact us today.