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What is Variable Data Printing? |
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You're probably already familiar with an early form of this technology, usually referred to as "mail merge." Incorporating customer contact data from your database or spreadsheet, the mail merged allowed anyone with a computer, a printer and Microsoft Word to print custom mailing labels.
As powerful a solution as that is, Ball Media shoots light year ahead to bring you dynamic, colourful and creative ways to incorporate custom messages into each sheet of print! Imagine embedding your customers names directly into four-colour post-cards, brochures and flyers with no limitation for fonts and layouts. Add client names or other address information directly into the design...not on top of it a restrictive white box. There's no limit to the uses for these highly customized documents. Incorporating names and addresses into letters or envelopes, adding transactional detail in complex statements, and produce marketing mailings that really hit the target. With Variable Data Printing from Ball Media, you speak directly to your customer. Your client or prospect receives a completely customized piece of print that assimilates them within the creative content. The "wow" and curiosity factor alone will get your print the attention it deserves. That's why Variable Data Printing is so effective. VDP Marketing  |